that is the question. I knew I was going to have to ask this question eventually. UGH! Here it goes. Do I stock Beckett or no. Do I even have a copy in my shop for reference for customers?
I don't use Beckett, nor do many of my readers. However there are some that do. This question is not a popularity contest. Its not a question of whether I or you like it. It is a question of: Given that many collectors use Beckett and swear by it, should I stock it in my shop? This is purely a business decision.
I am thinking that I should: First, I may make some money off sales. It might drive extra traffic and thus add on sales once the person comes into buy it. Second, it might help me sell singles because I plan to sell well below beckett for every card. In fact I am planning on advertising that I sell at the 30 day average of Ebay on most every card. Novel thought huh? When a person compares Beckett value to my prices, they may see it as a good deal. Rather than having one case of generic hits that are priced at 50% of beckett. Third, as much as it pains me to say, it may add some "credibility" to my shop.
As a card shop owner, would you stock Beckett. Why or why not? If no, would you keep at least a reference copy for customers to check out?
I think this is a fair question and relevant to the business environment.