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Thursday, March 19, 2009

Topps, UD, Panini, Donrini: How hard can it be?

Don't Forget the Finest Baseball Group Break.

After reading the sports card file, and Trading cards, TCG and me, I am trying to figure out what the problem is?

Is the sports card market being run by the same people that go from company to company with no fresh ideas? Just recycled air?

Is it the same problem that sports teams have where they continue to hire the same managers over and over? You know those guys that continually manage crappy teams, never seem to win, but they get the job because they have this Mythical thing called "experience".

I don't think it should be that hard. Of course I haven't seen the P&L, the sales numbers, heard the discussions that occur in the board rooms. Maybe there needs to be some fresh faces, new ideas, or just a different view. Heck, I can read those reports, understand them, analyze them, plus I have been collecting cards for a long, long time.

New ideas: Inserts in blasters that explain the differences between blasters, gravity feed, and hobby boxes. Lists of HTA stores in the region included in blasters. Topps could include coupons in their blasters good at HTA Stores. $5 off $50 or $10 off $100. Sell sheets for upcoming products contained in blasters. Better than what Topps is doing now.

Maybe insert free packs that sell for less. Has Topps ever done research to determine whether anyone wants their crappy base inserts?

Of course,for all we know, Topps could be making money hand over fist.

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