It was reported earlier that Panini had signe the brother Peyton to an exclusive sticker auto license as to be expected with 2010 Panini Epix Fail due out shortly. Turns out he is a spokesman person:
PANINI AMERICA SELECTS PEYTON MANNING AS OFFICIAL NFL SPOKESMAN AND TRADING CARD AMBASSADOR
ARLINGTON, Texas (August 11, 2010) - Panini America (www.paniniamerica.net), a subsidiary of The Panini Group, the leading global publisher of sports and entertainment collectables announced today that four-time NFL MVP and Indianapolis Colts Quarterback Peyton Manning will serve as the company's official NFL spokesman and trading card ambassador.
Manning will be featured on Panini's 2010 NFL/NFLPA packaging, advertising and point-of-sale initiatives including the official NFL sticker/sticker album and NFL Adrenalyn, an interactive trading card game set to debut in August. Manning's autograph and game used materials will also appear in Panini Football products. Panini will also work with Manning's charity, The Peyback Foundation.
"I'm excited to be a part of a global brand like Panini and look forward to bringing the excitement of collecting Panini Football cards and stickers to kids with NFL Adrenalyn and the Panini NFL Sticker Album," said Indianapolis Colts Quarterback, Peyton Manning.
Manning joins five-time NBA Champion Kobe Bryant as a Panini spokesperson and trading card ambassador.
"Peyton will be the face of our Panini football products including the introduction of NFL Adrenalyn, our new interactive trading card game. He's one of the NFL's greatest quarterbacks of all time and we are glad he is leading our huddle," said Mark Warsop, CEO Panini America, Inc. "Peyton's knack for throwing touchdowns is matched by Panini's commitment to be associated with the world's top athletes and getting kids excited about collecting NFL trading cards."
As the leading global publisher of sports and entertainment collectables, Panini has license agreements with three of the major U.S. sports, including the NFL/NFLPA, NHL/NHLPA and an Exclusive Trading Card and Sticker Partnership with the National Basketball Association (NBA). Panini's other partnerships include an exclusive license with FIFA for the 2010 and 2014 World Cup, the Naismith Memorial Basketball Hall of Fame, Pro Football Hall of Fame, and with four-time NBA Champion Kobe Bryant of the Los Angeles Lakers. Panini also has a successful collectibles business with consumer brands including DreamWorks' How to Train Your Dragon, Disney's Toy Story 3, Hannah Montana and High School Musical, and Warner Brothers' Harry Potter.