If the 1/1 wasn't killed by Moments and Milestones, surely Leaf Executive cuts has plunged the dagger into the heart of the 1/1.
If you don't know what these are, Leaf has decided that you can send in an auto and they will cut it and mount it on a typical cut auto card. If you are the first person to send in a particular person, that card is deemed a 1/1.
It probably won't surprise you that people are actively trying to get the 1/1 of a particular cut. See this blowout thread. I do like the program to a point though. There are many autos that are on index cards or photos that have been damaged and this program gives the opportunity to put the auto in a nice presentation piece. I still don't like the idea of chopping up letters, contracts, nice auto'd photos or the like.
Oh, and the 1/1 thing is lame.